Brand Sense

Brand Sense
By:Martin Lindstrom,Philip Kotler
Published on 2010-02-02 by Simon and Schuster

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing |new car| aroma? Or that Kellogg's trademarked |crunch| is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

This Book was ranked at 6 by Google Books for keyword our senses.

Book ID of Brand Sense's Books is 4uJ-1KaguZMC, Book which was written byMartin Lindstrom,Philip Kotlerhave ETAG "W0e7rTMfnus"

Book which was published by Simon and Schuster since 2010-02-02 have ISBNs, ISBN 13 Code is 9781439172018 and ISBN 10 Code is 1439172013

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "175 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

Book Preview